Released on: March 24, 2008, 11:54 am

Press Release Author: Brian Scott

Industry: Education

Press Release Summary: New Guide Shows How to Use Readability Formulas to Write for
Your Target Audience

Press Release Body: What causes low literacy or poor reading with many readers?
Statistics show that many adult readers are not literate enough to comprehend most
text above a fifth-grade reading-level. This may be true, but it is not the reader\'s
fault for failing to comprehend certain texts - rather it is the writer\'s fault for
failing to write for his readers. To help writers and non-writers write text that
their readers can understand, ReadabilityFormulas.com has published a free e-book
called \"Can YOU Read Me Now? : How to Use Readability Formulas to Write for Your
Target Audience,\" available at www.ReadabilityFormulas.com

\"Can YOU Read Me Now? : How to Use Readability Formulas to Write for Your Target
Audience\" helps writers and non-writers, organizations and businesses, use
readability formulas to evaluate what they write and determine if their readers can
understand what they write.

Presently, there are more than 200 readability formulas developed by various
scholars. Only a handful of these formulas are reliable to determine the
reading-level of text. \"Can YOU Read Me Now?\" covers the most popular readability
formulas, and helps you:

1) use readability formulas on your own materials;
2) choose the best readability formula for your document;
3) calculate the grade-level or reading-level of your text;
4) write for the right audience using readability formulas.

\"In school our teachers taught us the basics of good English: how to write, how to
use correct grammar, and how to use proper style usage, but most teachers failed to
teach us how to write for our readers\' reading-level,\" says Jesse Dawson, author of
the e-book.

Writing at a higher reading-level has adverse effects in all industries - health,
insurance, publishing, military, etc. If readers cannot understand what you write,
then readers become bewildered and frustrated and won\'t read the text. \"If readers
can\'t understand your text, how do you expect your readers to react or act to your
message?\" says Dawson. \"This results in communication breakdown, low response rates,
customer dissatisfaction, and so on.\"

Good readability means readers can understand and recall what they have read,
according to Dawson, who adds, \"Scholars, writers and researchers have been using
readability formulas since the 1940s to achieve the best writing results.\"

All industries benefit from using readability formulas on their materials, such as:

1) Schools, colleges and universities use readability formulas to make sure students
can understand their assignments, homework, tests, books, and handouts;

2) Insurance agencies use readability formulas to make sure their policy holders can
understand their insurance documents, driving policies, and legal documents;

3) Corporations use readability formulas on their sales literature to increase
response rates from their target market;

4) Hospitals use readability formulas on outpatient pamphlets, brochures, business
letters, and correspondence with patients; and

5) Concerned parents use readability formulas to pre-screen (or find) books that
their kids (with autism or special abilities) can read and comprehend.

To achieve good readability with all of your documents, download the 60-plus page
e-book, \"Can YOU Read Me Now? : How to Use Readability Formulas to Write for Your
Target Audience,\" for free at http://www.ReadabilityFormulas.com


Web Site: http://www.ReadabilityFormulas.com

Contact Details: Brian Scott, Media Director
801-454-3926
bskcom2001@yahoo.com